About us
CPB is more than a brand, it's a state of mind. Born in the heart of the world's capitals, this concept celebrates the raw energy of the streets, the infectious joy of festivals, and that sense of belonging that transcends borders. Behind "It's not good" lies a familiar irony: the kind that grips us when we dare to dream bigger, when we challenge the status quo with ambition. But the world is yours. Wherever you come from, every step, every idea, every project can become a symbol of success. CPB is the art of transforming doubt into strength, failure into a spark, and culture into an engine for the future.
Founded by three childhood friends in 2023, CPB was born from an idea: the kind you hear when you dare to dream big. In 2025, the project was reborn, driven by the same flame, but more assertive, more conscious, more global. CPB is the voice of those who have been silenced, the vibration of those who move forward despite criticism. It resonates in the streets of the Île-de-France region, from the suburbs to the city center, mingled with the heartbeat of Africa and the breaths of the entire world. Here, we speak a universal language: that of perseverance. We come from different backgrounds, from multiple cultures, but we share the same flame, the one that drives us to create, to surpass ourselves, to continue believing when everything seems against us. Because deep down, "c'est pas bien" is just what we say before proving it was necessary.